Pay Per Click General Information

The most common way of promoting product sales on the internet is Pay Per Click promotion. Everybody know the big players:

• Google Adwords
• Yahoo Search Marketing

What about the other guys are they worth marketing with? We in the past have experimented with other PPC players with mixed results. I am not totally sold on their ability to drive quality traffic.

With Google having a monopoly of Internet Search and Yahoo being the closest thing to second place is it worth advertising with others? Some of the other players in the game which include:

• Miva (formerly Ah-Ha.com)
• Knoodle.com
• GoClick.com
• and the list can go on...

We would love to ask your feedback on what you have heard and what you experienced with these engines and if they are worth setting up ads with.