So with Google and Yahoo getting in all sorts of legal trouble for click fraud are you thinking what does this mean to me?
We like many of you got the notices about Google and Yahoo Click Settlements. Did we take part in these settlements? NO, not because we want to give them more money then we had to. We did not take part in these settlements because the reward that was being offered was not even close to a slap on the wrists to them.
Has click fraud slowed down? We do not think it has, why would it, they make more money from more "traffic". The only thing we have done to make this feel better is to employ the servies of a click fraud prevention service.
Should you use one of these services? I guess it comes down to the question if there is really 20% click fraud, then is 20% of your advertising budget more then the cost of the service? If your answer is yes then it makes sense for you to give one a try. Who know maybe you will increase your bottom line.
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