Marketing tips post from Click Kingdom
Promoting Products using Video Marketing
YouTube.com is the second largest search engine in the world. It is absolutely crazy not to take advantage of this!
Here’s one of our examples…
YouTube.com/ZENMED
Why is video marketing so effective and successful?
- Before you race ahead and start creating videos to sell your products, you need to understand a little bit about why this method of marketing is so effective.
- We live in a visual world – and the old saying “a picture is worth a thousand words” still holds true. Images get ideas across far more quickly and simply than words.
- Video marketing is a cheap and affordable. Once you have downloaded the software, it really should not cost you much to create multiple videos and post them on a regular basis to YouTube.com to market products.
- Using a search engine like YouTube.com gives you instant access to a massive network of potential customers.
Getting the right software
You can spend as little or as much as you like on the software and equipment that you will need to create a video marketing product.
- Outsource it and pay someone to do it for you – There are loads of video marketing services available that will take a written article or product description and convert it to video format for you.
- Free software is available or software with free trial periods.
- Video editing software allows you to create a professional looking YouTube clip quickly and easily – for example:
Sony Vegas Movie Studio
Adobe Premiere Elements
CyberLink Power Director
Tips for a making a great video marketing clip
- The more professional your clip appears, the more it will be noticed and valued. This will attract higher levels of web traffic and get you a strong ‘following’
- Have a neutral background and create a banner or sign with your product name – or wear it on your T-shirt while you are presenting
- Speak clearly, carefully and with expression. Don’t speak too slowly or too quickly and use pace and pause for dramatic effect.
- Use smiles, hand gestures and expression to make your subject interesting.
- Be concise. Quick. To the point. Fast. People want information NOW… you only have moments before they close your link down. DON’T BE BORING. BE ORIGINAL AND INTERESTING.
Steps to uploading your video on to YouTube.com
Go to www.youtube.com and hit the sign up button to create an account
There are several options, each offering a wider and more complex array of functions, but you will probably want to start with a standard account.
You tube will allow you to upload most video formats
Your bandwidth will be 320 x 240 – basically this simple bandwidth gives you a wider audience base because then more people can access your clip
Log in to your new account and select Upload Video
Enter a description of your video – this is where you should put your affiliate link to direct traffic to your affiliate and generate a commission
Chose the option which makes your clip public and enable users to leave feedback
YouTube will convert your video to flash animation
You will be able to see your URL code to send your video to users and you will also be able to access your HTML code so that you can insert your video on to a webpage or a blog.
Creating an angle…
- For enhanced web traffic and high volume user attention, you really need to ‘grab’ the interest of your target audience with an interesting angle. AND DO IT FAST…
- The description for your YouTube video will be indexed by search engines so make it effective and to the point.
- Try to think of connected topics or issues that can be related to your product.
- For example – If your description is ‘Get Gorgeous Skin’ you are far more likely to tempt users to click your link than simply writing a product name, or buy product x.
- Use Humor and Comedy
- People share YouTube clips because they are funny. If you can think of a humorous sketch or scenario to promote your product – go for it!
- Human Interest or Celebrity
- Connect your product to a celebrity or newsworthy story
OVER TO YOU…
THINK ABOUT YOUR FAVORITE YOUTUBE CLIPS.
WHAT WAS IT ABOUT THEM THAT GRABBED YOUR ATTENTION OR MADE THEM INTERESTING OR SPECIAL?
SHARE YOUR IDEAS AND COMMENTS HERE…
Originally posted 2010-01-21 21:58:00.
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