Tools And Techniques To Manage Your Online Reputation

Tools And Techniques To Manage Your Online Reputation

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When it comes to driving positive brand awareness, it takes a lot of time and effort to maintain a company’s online reputation. Wikipedia says that a reputation is the opinion (or social evaluation) of a group, person or an organization based on certain criteria. With the dynamic nature of the social web and given that sharing content is as common as saying hello; it’s imperative for brands to monitor their reputation before a particular message or allegation becomes viral that probably shouldn’t have.

This is equally as important for individuals. I don’t remember the last time I didn’t Google someone I was about to interview. In fact a recent Microsoft study (client) showed that 70% of hiring managers have rejected candidates because of what they found on the Internet. It’s not all bad news, though, because 85% said they were influenced by positive information as well. Here’s a new site I have found recently that offers a range of social site searching, alerts and an easy to embed realtime widget for your site.

Social Mention - http://socialmention.com/
Is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

Social Media Alerts – Like Google Alerts but for social media.Receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity.

Realtime Buzz Widget - http://socialmention.com/tools/ – Display realtime buzz on your site or blog.This handy little widget displays the latest realtime buzz about you, your blog, brand, product, or company.It requires virtually no programming skills. Just copy the html, set the search phrase and title, and put it on your site.

Posted by on Dec 16, 2010 in Optimization | 1 comment

1 Comment

  1. Rich
    Dec 10, 2011

    A must-have tool for monitoring your brand. If you do find incorrect information it is important to note that you need to act immediately to repair and then re-promote to lessen and then ‘eliminate’ the negative impact (though there are times when controvesy is highly marketable) to your brand.

    Respond

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