Google analytics Avinash Kaushik empowers search marketers at SES New York 2010
Google analytics Avinash Kaushik empowers search marketers at SES New York 2010.
Greg Jarboe, SEO-PR, interviews Google analytics evangelist and keynote speaker Avinash Kaushik at SES New York, 2010. Avinash reviews some of the fundamentals of analytics that are too often being ignored by major companies, including going after the long tail, having goals such as: what is my website trying to accomplish? Avinash wants website owners to focus on outcomes and implement such strategies as intelligent attribution. In the end, search marketers must work hard in order to get the right results.
Follow Avinash by visiting his blog:
http://www.kaushik.net/avinash/
Avinash highlighted the fundamental truth- this is work and unless you go after it with that in mind, do your research and apply yourself your results will be reflective of that. Excellent approach!